What a great year! Un-be-lie-va-ble! With only a few days left in 2022 it is already clear that all previous records will be smashed! On behalf of all bots, botnets, click farms and many other players in this ecosystem: “A big thank you to all digital media buyers for doing great business! We hope and…
Why Does Ad Fraud Keep Growing? A Look at the Current and Future Risks to Digital Marketing Budgets In order to determine the exposure to fraud related risks of our clients, Oxford BioChronometrics has analyzed tens of millions of clicks and leads generated by our North American clients in the financial services and insurance industries.…
Fraud Detection 101: What Every Marketer Needs to Know If you don’t know the technical side of fraud detection, it’s easy to think that it’s either magic or guesswork. Thankfully for marketers, it’s neither. It’s computer science based on real data that stands up to scrutiny and describes digital transactions that do their best to…
How Fraud Attacks Search Engines and Geo-Targeted Ads A lot of clients ask us whether paid traffic from search engines like MSN, Bing, Google and Yahoo has a fraud problem as well. Some even wonder if they can get around bots and other fraud by being very specific – like targeting only specific geographic areas.…
What’s Next for Digital Fraudsters? The tools we’ve discussed in our previous posts make it easy for criminals to make money online. These criminals generate traffic and sell it. They create websites and put advertisements on it while browsing their own website to have a reasonable click-through-rate. They click on an advertisement to arrive at…
The Bot Fraud Toolbox: Part 2 In our last post, we wrote about a number of the tools in a fraudster’s toolbox that allow their bots to commit fraud right under the nose of your detection service. These bots are basically modified browsers that have a host of add-ons to let them look like something…
The Bot Fraud Toolbox: Part 1 In our last article, we mentioned that bots have a number of tools they can use to trick your detection service into thinking it human – or even a lot of different humans. Let’s take a closer look at the main ones to see how they work to commit…
How Bots Trick You: An Overview How are bots able to blend in with a human audience? How do they appear at the correct geo-location? Bots are small programs that are basically modified browsers (or headless browsers) managed by software that is programmed to let them pretend to be humans by setting their location and…
The Business Case for Fraud If you’ve ever been to a casino, you’ve probably fantasized about figuring out how to beat the system – some trick, some cheat, some glitch to turn the games in your favor. Many have imagined that, some have even tried, but almost no one succeeds. For the overwhelming majority, there…