9th Circuit Revives Ad Fraud Suit Against Google – Powered by an Oxford Biochron Study! A federal appellate panel of the 9th Circuit Court of Appeals is breathing new life into a suit against Google, holding it accountable for unrecognized ad fraud. The court found that the plaintiff had produced outside studies, including one conducted…
How to Find the Right Fraud Detection Vendor for Your Business For lead generators and purchasers like you, fraud detection helps reduce your costs for leads, increase conversion rates, and reduce your liability in case of TCPA (Telephone Consumer Protection Act) complaints. Protecting your leads is necessary. Choosing the right vendor can seem difficult, but…
Threat of TCPA Lawsuits Not Just for the Big Guys Anymore! A lot of companies don’t worry about TCPA violations because they think lawyers only go after the big guys. That changed this week, though, thanks to a new service called Robo Revenge. Now, anyone with a smart phone can go after any caller. If…
The Super Bowl of Bots: Campaign Optimization Techniques that Win on the Field Performance marketing actively uses data feedback to optimize a campaign, both in terms of impact and expense. Measuring and analyzing actions like clicks, leads and sales makes it possible to refine a campaign, focusing on what works and improving (or eliminating) non-performing…
12 Billion Records Stolen and Ready for Fraud! Each day, 2020 gets more interesting for the world of lead gen and digital fraud.The latest comes from the Department of Justice seizing control of WeLeakInfo. If you’ve ever worried that your personal data has been compromised and sold to robo-dialers, worry no more! Now you can…
The True Cost of Fraud and How to Reduce Your Risk Companies using online lead generation campaigns face substantial litigation risk, often without knowing it. Even when they think they’re doing everything right, these businesses may be facing costly penalties. Why? Did you know that sweatshops and bots complete lead generation forms using purchased or…
The New Wave and Risk of TCPA Class Action Lawsuits TCPA World just published an interesting story about a trend in class action lawsuits that everyone who works in lead generation should pay attention to. If you haven’t already, you should really read what they’re saying: Read the Article We obviously can’t say whether…
How Fraud Attacks Search Engines and Geo-Targeted Ads A lot of clients ask us whether paid traffic from search engines like MSN, Bing, Google and Yahoo has a fraud problem as well. Some even wonder if they can get around bots and other fraud by being very specific – like targeting only specific geographic areas.…
What’s Next for Digital Fraudsters? The tools we’ve discussed in our previous posts make it easy for criminals to make money online. These criminals generate traffic and sell it. They create websites and put advertisements on it while browsing their own website to have a reasonable click-through-rate. They click on an advertisement to arrive at…
The Bot Fraud Toolbox: Part 2 In our last post, we wrote about a number of the tools in a fraudster’s toolbox that allow their bots to commit fraud right under the nose of your detection service. These bots are basically modified browsers that have a host of add-ons to let them look like something…