How to Keep Customer Acquisition Costs Low COVID-19 made the insurance industry move online faster than anyone had planned. Budgets were redistributed to build digital interfaces for clients since face-to-face meetings were not happening. Resources were shifted to digital sales. And shifts to long-term planning and thinking through the sales process were made to accommodate…
Why Does Ad Fraud Keep Growing? A Look at the Current and Future Risks to Digital Marketing Budgets In order to determine the exposure to fraud related risks of our clients, Oxford BioChronometrics has analyzed tens of millions of clicks and leads generated by our North American clients in the financial services and insurance industries.…
Doing the Math: Can You Afford to Skip Fraud Detection? Some marketers will tell you that fraud is just the cost of doing business. What that really means is that those marketers don’t care if an ad is more expensive than it needs to be. Have 20% fraud in your campaign? That means your costs…
The Most Complete Step-by-Step Guide to Prevent Lead Generation Fraud and More Lead generation fraud has become a more and more common problem up to a level where it seriously hurts businesses. In general, fraud in the lead generation industry can be split into two major groups: Click fraud. Invalid traffic arriving at your landing…
The Cost of Fraud: What’s the Real Impact to Your ROI? Many marketers think that fraud is just the cost of doing business. The problem is, once you let fraud through undetected, you have no way to determine the ROI of your campaign. What’s more, you may very well end up re-targeting bots instead of…
Fraud Detection 101: What Every Marketer Needs to Know If you don’t know the technical side of fraud detection, it’s easy to think that it’s either magic or guesswork. Thankfully for marketers, it’s neither. It’s computer science based on real data that stands up to scrutiny and describes digital transactions that do their best to…
Lead Scoring Reinvented Get the most accurate lead score technology can offer. Know which leads intend to convert – weed out the lukewarm and focus on your hot leads!. You work hard to generate new leads – and when you get them, you want to know just how good they are. Most lead scoring solutions…
Using Behavior to Increase Your Speed to Lead – an Intro Our announcement about behavior-based lead scoring got A LOT of attention. Many of you have asked for a quick and easy explanation that you can share with you colleagues, clients and so on. This walks you through the product and how it works. If…
Behavior-based Lead Scoring, Fraud Detection & Compliance Whenever you try to generate new business, you face one big question: Which leads should you focus your energy on to increase your speed to lead? The obstacles that prevent you from knowing the answer are as old as marketing itself: Fraud Compliance Lead conversion At Oxford BioChronometrics,…
9th Circuit Revives Ad Fraud Suit Against Google – Powered by an Oxford Biochron Study! A federal appellate panel of the 9th Circuit Court of Appeals is breathing new life into a suit against Google, holding it accountable for unrecognized ad fraud. The court found that the plaintiff had produced outside studies, including one conducted…