Your Professional New Year’s Resolutions for 2023 Here’s your professional New Year’s resolution: Create and build a data driven lead generation pipe using continuous visitor validation to improve your digital marketing spend, and thus lower your CAC. And now you might think: “Yeah, great idea! But, how do I know this will ever going to…
What a great year! Un-be-lie-va-ble! With only a few days left in 2022 it is already clear that all previous records will be smashed! On behalf of all bots, botnets, click farms and many other players in this ecosystem: “A big thank you to all digital media buyers for doing great business! We hope and…
On Fraud, Marketing and Defining a Startup’s USP: A CEO’s Perspective – an Interview with Oxford BioChronometrics’ David Scheckel We had a chance to sit with David Scheckel, CEO of Oxford BioChronometrics, the ad fraud detection company that has received a lot of attention in the marketplace lately. The company is well-known in insurance and…
The Nasty Side Effects of Ecommerce Fraud If we lived in a perfect world, e-commerce activities would be as simple as people buying and companies selling and delivering. Scammers don’t make things that simple, though, and Oxford BioChronometrics can shed some light on why – and what the true cost of e-commerce fraud is. Scammers,…
The Botnet That’s Crashing Car Insurance Campaigns Car insurance marketing campaigns have seen an increase in fraud rates lately, and one botnet is to blame. This sophisticated botnet has been well hidden and it’s clear in observing it that its programmers have worked hard to escape detection. Its primary job is to generate traffic to…
How to Keep Customer Acquisition Costs Low COVID-19 made the insurance industry move online faster than anyone had planned. Budgets were redistributed to build digital interfaces for clients since face-to-face meetings were not happening. Resources were shifted to digital sales. And shifts to long-term planning and thinking through the sales process were made to accommodate…
Why Does Ad Fraud Keep Growing? A Look at the Current and Future Risks to Digital Marketing Budgets In order to determine the exposure to fraud related risks of our clients, Oxford BioChronometrics has analyzed tens of millions of clicks and leads generated by our North American clients in the financial services and insurance industries.…
Doing the Math: Can You Afford to Skip Fraud Detection? Some marketers will tell you that fraud is just the cost of doing business. What that really means is that those marketers don’t care if an ad is more expensive than it needs to be. Have 20% fraud in your campaign? That means your costs…
The Most Complete Step-by-Step Guide to Prevent Lead Generation Fraud and More Lead generation fraud has become a more and more common problem up to a level where it seriously hurts businesses. In general, fraud in the lead generation industry can be split into two major groups: Click fraud. Invalid traffic arriving at your landing…
The Cost of Fraud: What’s the Real Impact to Your ROI? Many marketers think that fraud is just the cost of doing business. The problem is, once you let fraud through undetected, you have no way to determine the ROI of your campaign. What’s more, you may very well end up re-targeting bots instead of…