The Super Bowl of Bots: Campaign Optimization Techniques that Win on the Field

Performance marketing actively uses data feedback to optimize a campaign, both in terms of impact and expense. Measuring and analyzing actions like clicks, leads and sales makes it possible to refine a campaign, focusing on what works and improving…

How Bots Trick You: An Overview

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How are bots able to blend in with a human audience? How do they appear at the correct geo-location? Bots are small programs that are basically modified browsers (or headless browsers) managed by software that is programmed to let them pretend…

The Fraud Ecosystem

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To help us help you, our development team uses this chart of how lead generation efforts are designed to flow. You’ll likely recognize some or all of the things you do – ads, search engine marketing, search engine optimization, microsites,…

The Business Case for Fraud

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If you’ve ever been to a casino, you’ve probably fantasized about figuring out how to beat the system – some trick, some cheat, some glitch to turn the games in your favor. Many have imagined that, some have even tried, but almost no…