The Super Bowl of Bots: Campaign Optimization Techniques that Win on the Field Performance marketing actively uses data feedback to optimize a campaign, both in terms of impact and expense. Measuring and analyzing actions like clicks, leads and sales makes it possible to refine a campaign, focusing on what works and improving (or eliminating) non-performing…
12 Billion Records Stolen and Ready for Fraud! Each day, 2020 gets more interesting for the world of lead gen and digital fraud.The latest comes from the Department of Justice seizing control of WeLeakInfo. If you’ve ever worried that your personal data has been compromised and sold to robo-dialers, worry no more! Now you can…
How Bots Trick You: An Overview How are bots able to blend in with a human audience? How do they appear at the correct geo-location? Bots are small programs that are basically modified browsers (or headless browsers) managed by software that is programmed to let them pretend to be humans by setting their location and…
The Fraud Ecosystem To help us help you, our development team uses this chart of how lead generation efforts are designed to flow. You’ll likely recognize some or all of the things you do – ads, search engine marketing, search engine optimization, microsites, all the way down to conversions and your ability to reach out.…
The Business Case for Fraud If you’ve ever been to a casino, you’ve probably fantasized about figuring out how to beat the system – some trick, some cheat, some glitch to turn the games in your favor. Many have imagined that, some have even tried, but almost no one succeeds. For the overwhelming majority, there…