Your Professional New Year’s Resolutions for 2023 Here’s your professional New Year’s resolution: Create and build a data driven lead generation pipe using continuous visitor validation to improve your digital marketing spend, and thus lower your CAC. And now you might think: “Yeah, great idea! But, how do I know…
What a great year! Un-be-lie-va-ble! With only a few days left in 2022 it is already clear that all previous records will be smashed! On behalf of all bots, botnets, click farms and many other players in this ecosystem: “A big thank you to all digital media buyers for doing…
On Fraud, Marketing and Defining a Startup’s USP: A CEO’s Perspective – an Interview with Oxford BioChronometrics’ David Scheckel We had a chance to sit with David Scheckel, CEO of Oxford BioChronometrics, the ad fraud detection company that has received a lot of attention in the marketplace lately. The company…
The Nasty Side Effects of Ecommerce Fraud If we lived in a perfect world, e-commerce activities would be as simple as people buying and companies selling and delivering. Scammers don’t make things that simple, though, and Oxford BioChronometrics can shed some light on why – and what the true cost…
The Botnet That’s Crashing Car Insurance Campaigns Car insurance marketing campaigns have seen an increase in fraud rates lately, and one botnet is to blame. This sophisticated botnet has been well hidden and it’s clear in observing it that its programmers have worked hard to escape detection. Its primary job…
How to Keep Customer Acquisition Costs Low COVID-19 made the insurance industry move online faster than anyone had planned. Budgets were redistributed to build digital interfaces for clients since face-to-face meetings were not happening. Resources were shifted to digital sales. And shifts to long-term planning and thinking through the sales…
Why Does Ad Fraud Keep Growing? A Look at the Current and Future Risks to Digital Marketing Budgets In order to determine the exposure to fraud related risks of our clients, Oxford BioChronometrics has analyzed tens of millions of clicks and leads generated by our North American clients in the…
Doing the Math: Can You Afford to Skip Fraud Detection? Some marketers will tell you that fraud is just the cost of doing business. What that really means is that those marketers don’t care if an ad is more expensive than it needs to be. Have 20% fraud in your…
The Most Complete Step-by-Step Guide to Prevent Lead Generation Fraud and More Lead generation fraud has become a more and more common problem up to a level where it seriously hurts businesses. In general, fraud in the lead generation industry can be split into two major groups: Click fraud. Invalid…
The Cost of Fraud: What’s the Real Impact to Your ROI? Many marketers think that fraud is just the cost of doing business. The problem is, once you let fraud through undetected, you have no way to determine the ROI of your campaign. What’s more, you may very well end…
Fraud Detection 101: What Every Marketer Needs to Know If you don’t know the technical side of fraud detection, it’s easy to think that it’s either magic or guesswork. Thankfully for marketers, it’s neither. It’s computer science based on real data that stands up to scrutiny and describes digital transactions…
Lead Scoring Reinvented Get the most accurate lead score technology can offer. Know which leads intend to convert – weed out the lukewarm and focus on your hot leads!. You work hard to generate new leads – and when you get them, you want to know just how good they…
Using Behavior to Increase Your Speed to Lead – an Intro Our announcement about behavior-based lead scoring got A LOT of attention. Many of you have asked for a quick and easy explanation that you can share with you colleagues, clients and so on. This walks you through the product…
Behavior-based Lead Scoring, Fraud Detection & Compliance Whenever you try to generate new business, you face one big question: Which leads should you focus your energy on to increase your speed to lead? The obstacles that prevent you from knowing the answer are as old as marketing itself: Fraud Compliance…
9th Circuit Revives Ad Fraud Suit Against Google – Powered by an Oxford Biochron Study! A federal appellate panel of the 9th Circuit Court of Appeals is breathing new life into a suit against Google, holding it accountable for unrecognized ad fraud. The court found that the plaintiff had produced…
How to Find the Right Fraud Detection Vendor for Your Business For lead generators and purchasers like you, fraud detection helps reduce your costs for leads, increase conversion rates, and reduce your liability in case of TCPA (Telephone Consumer Protection Act) complaints. Protecting your leads is necessary. Choosing the right…
Threat of TCPA Lawsuits Not Just for the Big Guys Anymore! A lot of companies don’t worry about TCPA violations because they think lawyers only go after the big guys. That changed this week, though, thanks to a new service called Robo Revenge. Now, anyone with a smart phone can…
The Super Bowl of Bots: Campaign Optimization Techniques that Win on the Field Performance marketing actively uses data feedback to optimize a campaign, both in terms of impact and expense. Measuring and analyzing actions like clicks, leads and sales makes it possible to refine a campaign, focusing on what works…
12 Billion Records Stolen and Ready for Fraud! Each day, 2020 gets more interesting for the world of lead gen and digital fraud.The latest comes from the Department of Justice seizing control of WeLeakInfo. If you’ve ever worried that your personal data has been compromised and sold to robo-dialers, worry…
The True Cost of Fraud and How to Reduce Your Risk Companies using online lead generation campaigns face substantial litigation risk, often without knowing it. Even when they think they’re doing everything right, these businesses may be facing costly penalties. Why? Did you know that sweatshops and bots complete lead…
The New Wave and Risk of TCPA Class Action Lawsuits TCPA World just published an interesting story about a trend in class action lawsuits that everyone who works in lead generation should pay attention to. If you haven’t already, you should really read what they’re saying: Read the Article…
How Fraud Attacks Search Engines and Geo-Targeted Ads A lot of clients ask us whether paid traffic from search engines like MSN, Bing, Google and Yahoo has a fraud problem as well. Some even wonder if they can get around bots and other fraud by being very specific – like…
What’s Next for Digital Fraudsters? The tools we’ve discussed in our previous posts make it easy for criminals to make money online. These criminals generate traffic and sell it. They create websites and put advertisements on it while browsing their own website to have a reasonable click-through-rate. They click on…
The Bot Fraud Toolbox: Part 2 In our last post, we wrote about a number of the tools in a fraudster’s toolbox that allow their bots to commit fraud right under the nose of your detection service. These bots are basically modified browsers that have a host of add-ons to…
The Bot Fraud Toolbox: Part 1 In our last article, we mentioned that bots have a number of tools they can use to trick your detection service into thinking it human – or even a lot of different humans. Let’s take a closer look at the main ones to see…
How Bots Trick You: An Overview How are bots able to blend in with a human audience? How do they appear at the correct geo-location? Bots are small programs that are basically modified browsers (or headless browsers) managed by software that is programmed to let them pretend to be humans…
The Fraud Ecosystem To help us help you, our development team uses this chart of how lead generation efforts are designed to flow. You’ll likely recognize some or all of the things you do – ads, search engine marketing, search engine optimization, microsites, all the way down to conversions and…
The Business Case for Fraud If you’ve ever been to a casino, you’ve probably fantasized about figuring out how to beat the system – some trick, some cheat, some glitch to turn the games in your favor. Many have imagined that, some have even tried, but almost no one succeeds.…