Lead Scoring Reinvented

Lead Scoring Reinvented Get the most accurate lead score technology can offer. Know which leads intend to convert – weed out the lukewarm and focus on your hot leads!. You work hard to generate new leads – and when you get them, you want to know just how good they…

Read more

Intro to Behavior-Based Lead Scoring

Using Behavior to Increase Your Speed to Lead – an Intro Our announcement about behavior-based lead scoring got A LOT of attention. Many of you have asked for a quick and easy explanation that you can share with you colleagues, clients and so on. This walks you through the product…

Read more

12 Billion Records Stolen and Ready for Fraud!

12 Billion Records Stolen and Ready for Fraud! Each day, 2020 gets more interesting for the world of lead gen and digital fraud.The latest comes from the Department of Justice seizing control of WeLeakInfo. If you’ve ever worried that your personal data has been compromised and sold to robo-dialers, worry…

Read more

The True Cost of Fraud and How to Reduce Your Risk

The True Cost of Fraud and How to Reduce Your Risk Companies using online lead generation campaigns face substantial litigation risk, often without knowing it. Even when they think they’re doing everything right, these businesses may be facing costly penalties. Why? Did you know that sweatshops and bots complete lead…

Read more

The New Wave and Risk of TCPA Class Action Lawsuits

The New Wave and Risk of TCPA Class Action Lawsuits TCPA World just published an interesting story about a trend in class action lawsuits that everyone who works in lead generation should pay attention to. If you haven’t already, you should really read what they’re saying:   Read the Article…

Read more

What’s Next for Digital Fraudsters?

What’s Next for Digital Fraudsters? The tools we’ve discussed in our previous posts make it easy for criminals to make money online. These criminals generate traffic and sell it. They create websites and put advertisements on it while browsing their own website to have a reasonable click-through-rate. They click on…

Read more

The Bot Fraud Toolbox: Part 2

The Bot Fraud Toolbox: Part 2 In our last post, we wrote about a number of the tools in a fraudster’s toolbox that allow their bots to commit fraud right under the nose of your detection service. These bots are basically modified browsers that have a host of add-ons to…

Read more

The Bot Fraud Toolbox: Part 1

The Bot Fraud Toolbox: Part 1 In our last article, we mentioned that bots have a number of tools they can use to trick your detection service into thinking it human – or even a lot of different humans. Let’s take a closer look at the main ones to see…

Read more

How Bots Trick You: An Overview

How Bots Trick You: An Overview How are bots able to blend in with a human audience? How do they appear at the correct geo-location? Bots are small programs that are basically modified browsers (or headless browsers) managed by software that is programmed to let them pretend to be humans…

Read more

The Fraud Ecosystem

The Fraud Ecosystem To help us help you, our development team uses this chart of how lead generation efforts are designed to flow. You’ll likely recognize some or all of the things you do – ads, search engine marketing, search engine optimization, microsites, all the way down to conversions and…

Read more

The Business Case for Fraud

The Business Case for Fraud If you’ve ever been to a casino, you’ve probably fantasized about figuring out how to beat the system – some trick, some cheat, some glitch to turn the games in your favor. Many have imagined that, some have even tried, but almost no one succeeds.…

Read more