Doing the Math: Can You Afford to Skip Fraud Detection? Some marketers will tell you that fraud is just the cost of doing business. What that really means is that those marketers don’t care if an ad is more expensive than it needs to be. Have 20% fraud in your campaign? That means your costs…
Behavior-based Lead Scoring, Fraud Detection & Compliance Whenever you try to generate new business, you face one big question: Which leads should you focus your energy on to increase your speed to lead? The obstacles that prevent you from knowing the answer are as old as marketing itself: Fraud Compliance Lead conversion At Oxford BioChronometrics,…
The True Cost of Fraud and How to Reduce Your Risk Companies using online lead generation campaigns face substantial litigation risk, often without knowing it. Even when they think they’re doing everything right, these businesses may be facing costly penalties. Why? Did you know that sweatshops and bots complete lead generation forms using purchased or…
What’s Next for Digital Fraudsters? The tools we’ve discussed in our previous posts make it easy for criminals to make money online. These criminals generate traffic and sell it. They create websites and put advertisements on it while browsing their own website to have a reasonable click-through-rate. They click on an advertisement to arrive at…
The Business Case for Fraud If you’ve ever been to a casino, you’ve probably fantasized about figuring out how to beat the system – some trick, some cheat, some glitch to turn the games in your favor. Many have imagined that, some have even tried, but almost no one succeeds. For the overwhelming majority, there…