How to Keep Customer Acquisition Costs Low COVID-19 made the insurance industry move online faster than anyone had planned. Budgets were redistributed to build digital interfaces for clients since face-to-face meetings were not happening. Resources were shifted to digital sales. And shifts to long-term planning and thinking through the sales process were made to accommodate…
Doing the Math: Can You Afford to Skip Fraud Detection? Some marketers will tell you that fraud is just the cost of doing business. What that really means is that those marketers don’t care if an ad is more expensive than it needs to be. Have 20% fraud in your campaign? That means your costs…
The Most Complete Step-by-Step Guide to Prevent Lead Generation Fraud and More Lead generation fraud has become a more and more common problem up to a level where it seriously hurts businesses. In general, fraud in the lead generation industry can be split into two major groups: Click fraud. Invalid traffic arriving at your landing…
Fraud Detection 101: What Every Marketer Needs to Know If you don’t know the technical side of fraud detection, it’s easy to think that it’s either magic or guesswork. Thankfully for marketers, it’s neither. It’s computer science based on real data that stands up to scrutiny and describes digital transactions that do their best to…
12 Billion Records Stolen and Ready for Fraud! Each day, 2020 gets more interesting for the world of lead gen and digital fraud.The latest comes from the Department of Justice seizing control of WeLeakInfo. If you’ve ever worried that your personal data has been compromised and sold to robo-dialers, worry no more! Now you can…
The True Cost of Fraud and How to Reduce Your Risk Companies using online lead generation campaigns face substantial litigation risk, often without knowing it. Even when they think they’re doing everything right, these businesses may be facing costly penalties. Why? Did you know that sweatshops and bots complete lead generation forms using purchased or…
The Bot Fraud Toolbox: Part 2 In our last post, we wrote about a number of the tools in a fraudster’s toolbox that allow their bots to commit fraud right under the nose of your detection service. These bots are basically modified browsers that have a host of add-ons to let them look like something…