The Cost of Fraud: What’s the Real Impact to Your ROI? Many marketers think that fraud is just the cost of doing business. The problem is, once you let fraud through undetected, you have no way to determine the ROI of your campaign. What’s more, you may very well end up re-targeting bots instead of…
Lead Scoring Reinvented Get the most accurate lead score technology can offer. Know which leads intend to convert – weed out the lukewarm and focus on your hot leads!. You work hard to generate new leads – and when you get them, you want to know just how good they are. Most lead scoring solutions…
Behavior-based Lead Scoring, Fraud Detection & Compliance Whenever you try to generate new business, you face one big question: Which leads should you focus your energy on to increase your speed to lead? The obstacles that prevent you from knowing the answer are as old as marketing itself: Fraud Compliance Lead conversion At Oxford BioChronometrics,…
How to Find the Right Fraud Detection Vendor for Your Business For lead generators and purchasers like you, fraud detection helps reduce your costs for leads, increase conversion rates, and reduce your liability in case of TCPA (Telephone Consumer Protection Act) complaints. Protecting your leads is necessary. Choosing the right vendor can seem difficult, but…
The New Wave and Risk of TCPA Class Action Lawsuits TCPA World just published an interesting story about a trend in class action lawsuits that everyone who works in lead generation should pay attention to. If you haven’t already, you should really read what they’re saying: Read the Article We obviously can’t say whether…