The Nasty Side Effects of Ecommerce Fraud If we lived in a perfect world, e-commerce activities would be as simple as people buying and companies selling and delivering. Scammers don’t make things that simple, though, and Oxford BioChronometrics can shed some light on why – and what the true cost of e-commerce fraud is. Scammers,…
The Botnet That’s Crashing Car Insurance Campaigns Car insurance marketing campaigns have seen an increase in fraud rates lately, and one botnet is to blame. This sophisticated botnet has been well hidden and it’s clear in observing it that its programmers have worked hard to escape detection. Its primary job is to generate traffic to…
Doing the Math: Can You Afford to Skip Fraud Detection? Some marketers will tell you that fraud is just the cost of doing business. What that really means is that those marketers don’t care if an ad is more expensive than it needs to be. Have 20% fraud in your campaign? That means your costs…
Using Behavior to Increase Your Speed to Lead – an Intro Our announcement about behavior-based lead scoring got A LOT of attention. Many of you have asked for a quick and easy explanation that you can share with you colleagues, clients and so on. This walks you through the product and how it works. If…