What if we told you that you can use behavior to know within seconds if a lead is real or fraud and how likely it is that person will convert?
It might sound like science fiction, but it’s actually computer science
– and it’s already being put to use by our clients.
Here’s how it works:
Our cloud-based software looks at clusters of behavior while a form is being filled out. By looking at all the pieces of their actions together and individually, we can determine what those actions really mean and whether they make sense.
Think of it this way: imagine waving goodbye to a friend – you raise your arm, move your hand repeatedly and maybe even smile. Now imagine a robot from a science fiction movie doing the same thing. Even in your imagination, they don’t look human. They don’t look human to our software, either. As a matter of fact, this is what they look like to us:
These charts are based on the actual results of the same form being filled out 10,000 times by humans and bots and click-farms. The only things those two pictures have in common are the colors. That difference means that we can tell you IMMEDIATELY when a form has been fraudulently submitted.
We use the same method – analyzing clusters of behaviors –to determine someone’s intentions when they fill out a form. When we look at their behavior with our solution, we can see how serious your actual human leads were when they filled out the form.
Take a look at the two pictures below that show the behaviors of converted and non-converted leads.
You can imagine the converted leads actively filling in their details, getting it done, while the other leads are just wandering around.
Of course, you may want to follow up with the people who are less likely to convert, but with behavior-based lead scoring, you can take care of the most likely candidates first.
The bottom line is, based on observable behavior, our solution can tell you with a very, very high level of certainty how serious a lead is. And it does that immediately when a form is submitted, either through an automatic email or our API.
So, our solution can:
- Weed out fraud
- Ensure you comply with TCPA and avoid litigation risks, and
- Score your leads so you can follow up immediately with people who are most likely to convert.