“Bis zu 90 Prozent des Online-Traffics können von Bots stammen”
August 7, 2017
Manchmal kämpft die Digitalbranche mit Problemen, die im Prinzip recht haarsträubend sind. Nicht nur, dass Kunden oft gar nicht wissen, wo ihre Werbung zu sehen ist. Oft ist noch nicht einmal klar, ob es überhaupt Menschen sind, die sich die Anzeigen anschauen.
Digital Ad Fraud is a $20 billion Issue. Here’s How to Stop It — Q&A with Oxford BioChronometrics’ William Scheckel
June 29, 2017
The World Federation of Advertisers warned last year that digital advertising fraud was “endemic.” The estimation is that up to 30% of all created ads are not seen by consumers, which could result in a loss of $50 billion by 2025. This sinister thief is actually not even human, but rather computer programs called “bots.”
Oxford Startup’s “Ultimate Password” Protects Ad Spend and Company Information
December 1, 2015
Oxford BioChronometrics analyses hundreds of millions of Internet interactions each month. More than 60% of interactions are the work of bots – automated programmes that might send spam or fraudulently click on adverts…
Oxford BioChronometrics Presents to the Kantara Initiative Identity Assurance Group
October 1, 2015
Kantara Initiative provides strategic vision and real world innovation for the digital identity transformation. Kantara Initiative members take the lead to discover strategic issues at the intersection of identity, IoT, and usability. The Oxford BioChronometrics team in the US was proud to be able to present on the growing issue of user authentication and network security.
Google Ventures Invests in Oxford University Venture Fun
19 June 2015
Google Ventures’ European branch has invested in Oxford Sciences Innovation PLC, a company that funds spinoffs from Oxford University’s tech and science departments, a person familiar with the matter said Friday.
A word from Adrian Neal: “Without the groundbreaking work of John F. Nash Jr, who died too soon at 86 on May 23, the work we do would not be possible. We would like to mark the passing of this mathematical genius and his wife by encouraging all those who care about information technology, economics, politics, biology and an understanding of how people make decisions to read about the life of this beautiful mind.
As we strive to contribute to the world in our own way, we stand on the shoulders of giants like John Nash.”