tcpa violations cause businesses major headaches

Threat of TCPA Lawsuits Not Just for the Big Guys Anymore!

A lot of companies don’t worry about TCPA violations because they think lawyers only go after the big guys. That changed this week, though, thanks to a new service called Robo Revenge. Now, anyone with a smart phone can go after any caller.…

The Super Bowl of Bots: Campaign Optimization Techniques that Win on the Field

Performance marketing actively uses data feedback to optimize a campaign, both in terms of impact and expense. Measuring and analyzing actions like clicks, leads and sales makes it possible to refine a campaign, focusing on what works and improving…

The True Cost of Fraud and How to Reduce Your Risk

Companies using online lead generation campaigns face substantial litigation risk, often without knowing it. Even when they think they’re doing everything right, these businesses may be facing costly penalties. Why? Did you know that sweatshops…

The New Wave and Risk of TCPA Class Action Lawsuits

TCPA World just published an interesting story about a trend in class action lawsuits that everyone who works in lead generation should pay attention to. If you haven't already, you should really read what they're saying: We obviously…

How Fraud Attacks Search Engines and Geo-Targeted Ads

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A lot of clients ask us whether paid traffic from search engines like MSN, Bing, Google and Yahoo has a fraud problem as well. Some even wonder if they can get around bots and other fraud by being very specific – like targeting only specific…

What's Next for Digital Fraudsters?

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The tools we’ve discussed in our previous posts make it easy for criminals to make money online. These criminals generate traffic and sell it. They create websites and put advertisements on it while browsing their own website to have a reasonable…

The Bot Fraud Toolbox: Part 2

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In our last post, we wrote about a number of the tools in a fraudster’s toolbox that allow their bots to commit fraud right under the nose of your detection service. These bots are basically modified browsers that have a host of add-ons to…

The Bot Fraud Toolbox: Part 1

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In our last article, we mentioned that bots have a number of tools they can use to trick your detection service into thinking it human – or even a lot of different humans. Let’s take a closer look at the main ones to see how they work to…

How Bots Trick You: An Overview

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How are bots able to blend in with a human audience? How do they appear at the correct geo-location? Bots are small programs that are basically modified browsers (or headless browsers) managed by software that is programmed to let them pretend…